The few main points taken away from this article are that mobile devices are going to outnumber people by the end of the year, consumers are heavily dependent on mobile devices and that due to that dependency, there is a new form of immediacy demanded from consumers. Marketers need to change their game plane if they're going to remain relevant, and that means stepping ahead of consumers. They're currently lagging behind the mobile movement, having just started making key movements in huge shopping events such as Black Friday (see previous post).
Mobile marketing has shown a higher ROI than most other digital marketing, possibly because of the immediacy of the ads.
Of course a problem is that ads on mobile marketing are difficult to make, solely because of size without being loud, annoying and obtrusive. If a marketer can figure out the perfect formula of size to screen ratio, and interactive versus latent they can make a great deal of difference in the advertising sector.
I think the next step in mobile advertising is to become closer to what internet advertising has become. Where if one views a pair of shoes, those shoes will follow that person through their cookies. Now, since most advertising is done through free apps and certain sites, it's more to create congruence in product advertised from what the potential consumer is using. For example, if I'm looking for recipes on a free app, such as AllRecipes, why are you trying to convince me to buy a TV from Futureshop? That has nothing to do with what that current hobby is, and while I'm cooking I might get frustrated with cutting vegetables. Wouldn't a nice KitchenAid food processor be a more reasonable call to action than a TV in that situation?
Well that's what us students are for. We'll be part of this, and I believe mobile analytics will be the next big thing.
http://www.fastcocreate.com/1681972/why-marketers-need-to-get-mobile-hint-because-mobile-is-blowing-up-marketing
Of course a problem is that ads on mobile marketing are difficult to make, solely because of size without being loud, annoying and obtrusive. If a marketer can figure out the perfect formula of size to screen ratio, and interactive versus latent they can make a great deal of difference in the advertising sector.
I think the next step in mobile advertising is to become closer to what internet advertising has become. Where if one views a pair of shoes, those shoes will follow that person through their cookies. Now, since most advertising is done through free apps and certain sites, it's more to create congruence in product advertised from what the potential consumer is using. For example, if I'm looking for recipes on a free app, such as AllRecipes, why are you trying to convince me to buy a TV from Futureshop? That has nothing to do with what that current hobby is, and while I'm cooking I might get frustrated with cutting vegetables. Wouldn't a nice KitchenAid food processor be a more reasonable call to action than a TV in that situation?
Well that's what us students are for. We'll be part of this, and I believe mobile analytics will be the next big thing.
http://www.fastcocreate.com/1681972/why-marketers-need-to-get-mobile-hint-because-mobile-is-blowing-up-marketing
