We all know that mobile use in e-commerce is increasing. Both in forms of direct sales, information gathering and content marketing. So with the largest shopping day in the US coming up on Friday, November 23rd, how are the some sellers using this new medium?
Gilt Groupe, a large US based mobile discount company is offering 'free fall' at 11:45am, which offers randomized sale prices on various SKUs. The discounts offered will increase as time goes on, and stops at 9pm. They're looking to steal sales away from big box retailers, and is available on iOS and Android.
Macy's is offering a mobile app on iOS only. It features previews of deals, and Black Friday only shopping lists. It even tells you where the deals are with store maps, and department. They partner with Ebay on this one.
TGI black friday is an app that offers deals on all the local stores before the deals are released to the local media. It allows you to create lists and make strategic logistics to better your Black Friday experience.
Walgreens and Starbucks are partnering for a mobile app that will update automatically throughout the day to bring customers a "scratch and win" coupon. This will start at 12:01AM on Friday.
It will be interesting to see how this will affect sales, and how 2013 Black Friday will be changed.
http://blogs.windsorstar.com/2012/11/19/mobile-apps-to-tackle-black-friday/
http://www.adweek.com/news/technology/walgreens-and-starbucks-go-mobile-black-friday-145289#1
http://mashable.com/2012/11/19/gilt-groupe-black-friday/
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